Privacy Policy

When you visit any of our websites, with your consent as a Rewards member 

When you join our Rewards loyalty 

When you purchase a product or service in store or by phone 

When you engage with us on social media 

Your receipts, guarantees and warranties for you when you make a purchase from Elys. When you contact us by any means with queries, complaints etc. 

When you ask one of our staff members to email you information about a product or service 

When you enter prize draws or competitions 

When you book any kind of appointment with us or book to attend an event, for example personal shopper 

When you choose to complete any surveys we send you 

When you comment on or review our products and services 

Any individual may access personal data related to them, including opinions. So if your comment or review includes information about the staff member who provided that service, it may be passed on to them if requested 

When you fill in any forms. For example, if an accident happens in store, a staff member may collect your personal data 

When you’ve given a third-party permission to share with us the information they hold about you, for example a finance agreement with V12 Retail 

We may collect data from publicly-available sources when you have given your consent to share information or where the information is made public as a matter of law 

When you visit our Store which usually have CCTV systems operated for the security of both customers and staff. These systems may record your image during your visit 

If you have Rewards or request newsletter information we will with your consent collect the following information: Name 
Gender 
Address 
Email 
Mobile number 
Date of birth 

Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. 

Account information including your username, password, security questions, preferences and settings. 

Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions. 

Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry. 

Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers. 

Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services. 

Details of your shopping preferences 
For example, products purchased and Reward points accrued and redeemed 

Details of your visits to our websites via Google Analytics 

Information gathered by the use of cookies in your web browser 
As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies to distinguish you from other users of our website. This enables us to deliver a good experience on the website and allow us to make improvements in the future. A cookie is a small piece of information sent to a web browser to a web server, enabling information from the browser to be collected by the server. To find out more about cookies, including what has been set and how to manage and delete them please www.allaboutcookies.org. 

Personal details which help us to recommend items of interest 
For example you may share with us information on your skin type enabling the recommendation of appropriate beauty brands and/or products 

We’ll only ask for and use your personal data collected for recommending items of interest and to tailor your shopping experience with us. Of course, it’s always your choice whether you share such details with us 

Payment card information 

Your customer service comments and product reviews 

Your image may be recorded on CCTV when you visit a shop or car park 

To deliver the best possible web experience, we collect technical information via Google Analytics about your internet connection and browser as well as telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered 

Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback 

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information; 

Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies; 

From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf; 

From our partners or other third parties.  

To process any orders that you make in store. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations. 
For example, your details may be need to be passed to a third party to supply or deliver the product or service you ordered. We will keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds or guarantees. 

To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience. 

To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest. 

In order to identify possible fraudulent log-ins we continually monitor our website and automatically ban IP’s which attempt to log-in multiple times in succession. 

To protect our customers, premises, assets and staff from crime, we operate CCTV systems in our store/car park which record images for security. We do this on the basis of our legitimate business interests. 

To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud. 

If we discover any criminal activity or alleged criminal activity through our use of CCTV, fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts. Our aim is to protect the individuals we interact with from criminal activities. 

With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text, telephone about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on. 

To send you relevant, personalised communications by post in relation to updates, offers, services and products. We’ll do this on the basis of our legitimate business interest and/or your consent if you are a member of our Rewards scheme. 

To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Policy, product recall notices and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations. 

To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering. 

To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests. For example, to comply with our contractual or legal obligations to share data with law enforcement. Or when a court order is submitted to share data with law enforcement agencies or a court of law. 

To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you. 

To build as complete a picture as possible of who you are and what you like and to inform our business decisions, we will combine data captured from across the business, third parties and on occasion publicly available lists as we have described in the section ‘What Sort of Personal Data do we collect?’ We’ll do this on the basis of our legitimate business interest. Combining data enables us to deliver you a personalised experience and decide what products and/or services we should share with you. We also use data from customer purchase histories to identify trends. This may then inform the products we stock. 

For Reward Members we use this data in order to decide which information to show and share with you and provide you with tailored offers with the help a third party system which applies computer algorithms. We do so on the basis of your consent when you become a Rewards member. If you don’t want to continue receiving Rewards offers, you’ll potentially unable to enjoy the benefits of the Rewards scheme delivers. 

To process your booking/appointment requests (for example with a personal stylist). Sometimes, we’ll need to share your details with a third-party who is providing a service (such as delivery couriers or a fitter/ estimator visiting your home). We do so to maintain our appointment with you. Without sharing your personal data, we’d be unable to fulfil your request. 

Combining your data for personalised direct marketing 

We provide only the information they need to perform their specific services. 

They may only use your data for the exact purposes we specify in our contract with them. 

We work closely with them to ensure that your privacy is respected and protected at all times. 

If we stop using their services, any of your data held by them will either be deleted or rendered anonymous. 

IT companies who support our website and other business systems 

Operational companies such as delivery couriers 

Direct marketing companies who help us manage our marketing communications to you 

Marketing delivery systems enabling our digital marketing communications to you 

Google/Facebook to show you products/services that might interest you while you’re browsing the internet. This is on the basis of your consent or acceptance of the cookies on our website. Please see the section ‘What sort of personal data do we collect?’ 

Information is shared with Google and FaceBook, however data is anonymised and is solely used for the purpose of understanding how visitors interact on the site or engage with our Social Media posts. I.E. Via Google Analytics and FaceBook Insights. 

In cases of fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies. 

We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration. 

To help ensure your website experience is the best it can be we use Google Analytics and cookies on our site. Please see the section ‘What sort of personal data do we collect?’ 

For further information please email customerrelations@morleystores.co.uk or contact Customer Relations, Central HR Department, Morley Stores Ltd, 16 St Georges Road Wimbledon SW19 4DP 

Access to the personal data we hold about you. This will be provided free of charge in most cases. 

The correction of your personal data when incorrect, out of date or incomplete. 

Right to Delete. You may have a right to request that we delete personal information we maintain about you. 

Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions. 

That we stop using your personal data for direct marketing (either through specific channels, or all channels). 

That we stop any consent-based processing of your personal data after you withdraw that consent. 

To ask for your information, please contact Customer Relations, Central HR Department, Morley Stores Ltd, 16 St Georges Road Wimbledon SW19 4DP or email customerrelations@morleystores.co.uk

To ask for your information to be amended, please update your online Rewards account, or contact a management team member in Store. For newsletter customers personal preferences can be updated via a link featured in all email communications or by contacting a team member in store. 

Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes. 

Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal. 

Click the ‘unsubscribe’ link in any email or text communication that we send you. We will then stop any further emails or texts from that particular division. 

Respond to the address provided on postal communications indicating you wish to be removed from future marketing 

If you have a Rewards account, log in into your account, visit the ‘My Account’ area and change your preferences 

Write to Customer Relations, Central HR Department, Morleys Stores Ltd, 16 St Georges Road Wimbledon SW19 4DP 

Email customerrelations@morleystores.co.uk

Visit the Store and speak to member of store management team 

Please note that you may continue to receive communications for a short period of time after changing your preferences while our systems are fully updated