Gina Conway’s Salons and Spas were an Official BRITs Backstage Spa Partner at this year’s awards! Playing host to BRITs’ Winner Lewis Capaldi and Love Island’s Montana Brown, an abundance of A-list guests, including artists, dancers, Tik Tok’ers, influencers and managers streamed into the backstage spa area, to choose from an array of Aveda treatments from a tailored BRITs menu.

Each guest chose to experience either a relaxing massage using Aveda’s Beautifying Oil, a Sassy Up-Do for the show, or a BRITs blow dry fit for the red carpet. Every guest enjoyed a personalised experience, just as we always do offer at the Gina Conway Aveda Salons & Spas (find us in Elys Urban Beauty!), offering a zen-like haven amongst the madness even just for a few minutes.

The highlight of our three days was giving BRITs’ Winner, Lewis Capaldi his first ever massage! As he took a seat in our spa area, Lewis was a little ticklish, but eventually relaxed with the help of the calming Aveda scents and managing to catch a moments peace from the chaos around him and his upcoming red-carpet performance.

At Gina Conway’s Aveda Salons and Spas, relaxation is of upmost importance, with our massage treatments being loved by so many for relieving daily stresses. Like Lewis Capaldi, you can enjoy a range of massage treatments at one of our three London-based salons, immersing yourself into the Aveda aromas and therapeutic techniques our skilled team offers.

Lewis Capaldi


Love Island’s Montana Brown got ‘red carpet ready’ with us, enjoying a relaxing hand massage whilst her hair was styled into effortless, flowing waves. The team used Aveda styling products such as the Air Control Hairspray to ensure the finished look endured the backstage chaos and unforgiving weather on the red carpet.

Whether you have a celebration, event, or fancy a little pamper, the Aveda products we use in salon are the perfect, natural finish to guarantee a long-lasting look to maintain your salon style.

All of the treatments we provided backstage can be enjoyed by you in salon, so make sure to book in to feel like an A-lister!

See the full Gina Conway Salon & Spa service menu here

Montana Brown