Percival

Based in East London's Hackney, Percival combines a quintessentially British sense of understated style and rare, internationally-sourced fabrics and materials.

Basically, we produce classic wardrobe staples, but will bring something different to your clothes hangers, hence the term ‘Subverting the Classics’.

We are a small team who design, produce and shoot everything from our London studio. We don’t believe in rigid, out-dated fashion business models.

We make small limited collections often, to keep the offering fresh and varied. Quality over quantity, always.